You can also call us on +44 (0)20 7170 7000, or select 'Live Chat' to chat with one of our advisors.

We will use any personal information you provide in this form to deal with the request or application you make. However, we may also use it to contact you in the future. For more details please refer to our Privacy Notice.

Business model innovation

Deliver a step change in performance and capture growth opportunities by adapting and innovating your business model.

To deliver a step change in performance, companies need to think about whether their business model – or elements of it – can be adapted or evolved to better respond to resource risks and market opportunities.

By approaching issues at a sustainable business model level, a company opens up to considering a broader range of possibilities, addressing all aspects of the profit equation. This includes the value propositions it takes to market; its operating model; and revenue model.

Addressing business model opportunities can drive a number of benefits, including: higher revenue per customer, lower cost of goods, improved operating profits, resilience, and greater brand value.

Business model innovation - green world

Example areas of sustainable business model innovation

Value proposition

Product/service designs and offerings that reduce customers’ total cost of ownership and drive additional sources of value.

See how we worked with Dyson on product design

Operating model

Reducing costs and mitigating risks within operations and supply chains by moving to more circular product stewardship and resource management models; applying enabling technologies and innovative materials; etc.

See how we helped home-improvement group Kingfisher put sustainability at the core of its business

Markets and revenue model

Incentivising customer behaviour; exploring new or adjacent markets; and driving revenues from your customer offering.

See how we helped Coca Cola understand consumer behaviour

Innovation begins by questioning the status quo and pushing the boundaries of how you think about yourself and your customers. By definition, this places companies outside their comfort zone, and so requires a strategic rationale in order to start the journey.

From a sustainability perspective, the imperative is to move towards drastically more efficient – and eventually circular – resource use across value chains. Renewable energy technologies and ‘restorative’ (or ‘net positive’) models that add more to ecosystems than they take out are also a key part of this opportunity.


Depending on your industry and nature of activities, resource efficiency can be embedded within your business model in different ways. You may also have varying degrees of freedom to drive change depending on access to enabling infrastructure and technologies, regulatory constraints, and the ‘resource consciousness’ of your customers. All these aspects need to be understood and factored into your understanding and planning.


With over a decade of experience working with leading corporations and organisations on all aspects of the business and sustainability agenda, we have a deep understanding of industry and market dynamics which will help you ask the right questions and assess strategic risks and opportunities for your business.

Innovation begins by questioning the status quo and expanding the boundaries of how you think about yourself and your customers.


Business model innovation resource efficiency


The first step of the innovation journey is therefore to understand how your company can position itself to address strategic risks/opportunities. Building a robust rationale or ‘burning platform’ is important for engaging senior management and getting the support and resources to further explore possibilities. This can include understanding:

  • Customer needs and pain points
  • Supply chain risks or optimisation opportunities
  • Evolving industry/market dynamics and systems
  • Technology trends
  • National and international regulatory pressures


We work collaboratively with clients, helping them at each stage of their innovation journey – from strategy through to design and implementation. Selected case studies of how we have helped clients can be found below. Our team of consultants, project managers, policy specialists, financiers, technologists, and entrepreneurs have the expertise and experience to support you in addressing all aspects of your business model.


Furthermore, our execution capability draws on Carbon Trust’s world-class knowledge and experience in corporate sustainability strategy; operational resource efficiencyclean technology and innovation; footprintingsupply chain; and financing.


We can help you at each stage of your innovation journey:

 Business advice innovation journey


(Click to view larger)

For more perspectives on business model innovation, please download our brochure: Business Model Innovation for Growth and Resilience (PDF)


You may also be interested in Supporting Excellence in UK Remanufacturing - an industry perspective on achieving the £5bn remanufacturing opportunity for the UK.



Get in touch

Contact us to discuss how we can help you develop a resource efficient business model and growth strategy.

Aleyn Smith-Gillespie

Aleyn Smith-Gillespie

Associate Director
Business Services

Back to top